Vegan Style

Packaging Design

Veronica Vicente Ruiz, a talented designer, has created a stunning packaging design for the Vegan Style brand. The main inspiration behind this project was to align the brand with vegan values, respect for the environment, and plant-based food. The goal was to eliminate actions of exploitation and animal abuse while reducing the brand's impact on the environment.

The packaging design encompasses the entire range of products offered by Vegan Style, including cashew ferments and vegan cheeses. Each product is handmade using 100% vegan natural ingredients. The brand aims to promote the vegan lifestyle and encourage consumers to make ethical choices.

One of the unique features of this packaging design is its use of ecological cardboard. The raw materials used are recycled paper and cardboard fibers, and eco-friendly inks are used for printing. This sustainable approach ensures that the packaging aligns with the brand's values and reduces its environmental footprint.

The dimensions of the packaging are 100 mm x 100 mm x 45 mm, providing a compact and convenient solution for consumers.

Veronica Vicente Ruiz faced the challenge of transforming the brand's image to better reflect its values and ethics. Through the redesign of the packaging, the brand's commitment to veganism and sustainability is now clearly communicated to the world.

The Vegan Style packaging design showcases the brand's dedication to providing high-quality, plant-based products while minimizing harm to animals and the environment. The use of recycled materials further emphasizes the brand's commitment to sustainability.

Image Credits: Illustrator - Veronica Vicente, Mockups - Veronica Vicente

Intellectual Property Notice: The Serra Vegana brand is pending national trademark registration (M4160284(6)).

Awards and Accolades: The Vegan Style packaging design was awarded the Iron A' Design Award in 2023. This prestigious award recognizes well-designed, practical, and innovative creations that meet professional and industrial requirements. The design is respected for its integration of industry best practices and competent technical characteristics, contributing to a better world.